Meet Our Headline Sponsor: Parks in Video
The holiday park sector is evolving quickly, and this year's headline sponsor is right at the heart of that evolution. Meet Parks in Video.
So, ho are they?
Parks in Video is the parks and leisure arm of Cooksey Technology Group, and they're doing something genuinely exciting, putting rich, personalised video at the heart of how holiday parks sell, showcase, and connect with customers.
The concept is simple but powerful. Rather than relying on static images and generic listings, Parks in Video gives park sales teams an easy-to-use app that lets them create and send personalised video content directly to potential buyers and visitors. Think bespoke video tours of holiday homes, personal introductions from sales teams, and immersive snapshots of the park experience, all delivered in a way that feels human, warm, and anything but corporate.
The results speak for themselves. Parks using the platform, including big names like Butlin's Holiday Homes, Harrison Holidays, Countrywide Park Homes, and Cosgrove Leisure Parks, have seen customers arrive more engaged, more informed, and more ready to buy. One sales team reported a significant jump in appointment show rates simply because customers already felt they knew the team before setting foot on park. That's the power of personalised video done well.
And it's not just about sales. In a world where holiday-makers are making more decisions online often long before they ever pick up the phone, Parks in Video helps parks cut through the noise and create genuine emotional connection at every stage of the customer journey.
It's worth noting that Parks in Video became the first ever video provider to join the BH&HPA, (now HARPA) a real signal of how seriously the industry is taking this technology and how seriously Parks in Video is taking the industry.
Their founder, Danny Cooksey, has been recognised as a British Entrepreneur of the Year finalist in both 2023 and 2024. It's the kind of pedigree that tells you this isn't a here-today-gone-tomorrow tech startup it's a team that knows what it's building and why it matters for parks.
We're proud to have Parks in Video alongside us as headline sponsor this year. They represent exactly what the Holiday Park Awards celebrates: businesses that are raising the bar, embracing innovation, and helping the sector thrive.
Curious to see it in action? Head to parksinvideo.com and request a demo.
