We're delighted to welcome Holidaymaker as an official sponsor of the Holiday Park Awards 2027.

Holidaymaker is marketing and experience infrastructure for independent hospitality, helping parks, attractions and tourism businesses build a stronger relationship with their guests through branded guest apps, direct guest marketing, AI-powered communication, guest intelligence and deep integrations with the booking and operational systems operators already run.

Founded by Dave Lakins and Dave McRobbie, Holidaymaker was built around a simple belief: that independent operators deserve the same quality of guest experience technology as the big chains, without losing what makes them special. Today the platform supports holiday parks and attractions across the UK, alongside a growing community of operators through XP Hospitality.

As a business that shares our passion for raising standards and celebrating what makes independent hospitality great, we are thrilled to have Holidaymaker supporting the awards in their launch year.

Thank you to the whole Holidaymaker team for getting behind the Holiday Park Awards.

To learn more about Holidaymaker, visit holidaymakerapp.co.uk